Retail Growth. No Faff.
GET ON
THE SHELF.
I help ambitious food and drink founders land listings, grow sales, and stop guessing. Real results, without the faff.
Let's Talk
15 YEARS OF FMCG EXPERIENCE

REAL RESULTS
HEAR FROM THE BRANDS I'VE DELIVERED RESULTS FORSEEN ON. SOLD INTO.
PLUS FARM SHOPS, DELIS, WHOLESALERS AND GARDEN CENTRES
More Sales.
Less Headaches.
Whether it's one function or all of the below that are leaving gaps — I'll help you close them and turn retail ambition into sales momentum.
01
Strategic Outreach
02
Account Management
03
Joint Business Plans
04
Back Office System Support
05
Compelling Pitches
06
Strategic Relationships
07
P&L Ownership
08
Promotional Calendars
09
Trusted Network
As Seen On BBC
In the Den.
I worked with Tom Willday, founder of Willsow, to take the first plantable children's book into the Den.
See me in action, pitching to the Dragons on Season 18 of BBC's Dragons' Den.
PROOF, NOT PROMISES.
A HANDFUL OF WINS I'M PROUD OF.
Maxinutrition
Consistent growth across every major account.
All
Managed All Grocery Business
NPD
CONTINUALLY LAUNCHED NPD
6 yrs
Outperforming Budget
Willsow
2,000% sales growth in twelve months.
+2,000%
Sales Growth in 12 Months
1
Dragon Backed (Sara Davies MBE)
National
Trade Rollout
Brew Tea Co.
RECORD MONTHLY SALES.
55,000
Cups Sold in One Month
#1
Record Month
SPIN
Selling Framework