SELECTED CASE STUDIES

MARKET RESULTS.

A selection of projects and results I'm most proud of

Maxinutrition bay in a grocery multipleMaxinutrition PRO protein powder rangeMaxinutrition products in an Asda basket
Sports Nutrition · Grocery Multiples
Maxinutrition

Consistent growth across every major account.

  • →Led the P&L across Tesco, Sainsbury's, Asda and Ocado, driving sustained sales and profit growth
  • →Won and launched a good/better/best own-label range at Sainsbury's, adding growth to the category.
  • →Placed 450 FSDUs and unlocked new listings on the back of strong sell through.
All
MANAGED ALL GROCERY BUSINESS
NPD
CONTINUALLY LAUNCHED NPD
6 yrs
OUTPERFORMING BUDGET
Willsow plantable book FSDU in-storeWillsow on BBC Dragons' Den
Kids' Books · Independents & DTC
Willsow

2,000% sales growth in twelve months.

  • →Built the business plan with the founder, priced, positioned and ready to scale.
  • →Mapped the trade opportunity and opened the right doors.
  • →Co created the Dragons' Den pitch that secured Sara Davies MBE as an investor.
+2,000%
Sales Growth in 12 Months
1
Dragon Backed (Sara Davies MBE)
National
Trade Rollout
James Coulthurst pouring tea for Brew Tea Co.
Premium Tea · Foodservice & Independents
Brew Tea Co.

RECORD MONTHLY SALES.

  • →Broke the all time monthly tea sales record.
  • →Built new business from scratch.
  • →Introduced a premium tea range into cafés, improving quality on shelf and increasing margins.
55,000
Cups Sold in One Month
#1
RECORD MONTH 
SPIN
Selling Framework