Turning potential into real sales momentum.

I work with start ups and scale ups to help them successfully launch and grow in retail.

With over 15 years in FMCG, I've worked with market leaders, disruptor brands and high growth scale ups. I've also been on the other side of the table as a founder, so I understand the realities behind the ambition.

I combine that experience with a strong network and a hands on commercial approach to help founders turn potential into real sales momentum.